It's hard to know how well Pala's online gaming business is doing. But we can infer some things from the news.
From this article:
uspoker.com - Will A Hard Rock-Branded Online Casino In New Jersey Flourish Or Flounder?
Excerpt:
Latecomers have gained significant market share
The NJ online poker and casino industries consisted of far fewer sites in November 2013, the month when the first wave of regulated sites went live. And all of them have performed admirably.
Pala Casino launched in November 2014. Despite being a relatively unknown quantity in New Jersey, the San Diego-based brand now accounts for a significant portion of Borgata AC online casino revenue.
How much? According to the latest US iGaming Tracker report from Eilers & Krejcik Gaming, the casino has captured 15 percent of Borgata’s online market share, which translates into roughly $5.6 million in revenue generated per year.
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You can read the entire article at the link above.
So, after an alleged $100 million investment by the Pala Band of Mission Indians about 4 years ago Pala Interactive seems to be generating about $5.6 million a year in revenue, at least in New Jersey.
In 1903 the Agua Caleinte Cupeno were removed from their ancestral tribal home, the Village of Kupa also known as Warner's Hot Springs. The Cupeno were forced onto the Pala Indian Reservation. This is known as the Cupeno Trail of Tears. On June 1st, 2011 and February 1st, 2012 162 Warner Ranch Evictee Agua Caliente Cupeno were removed from the PBMI Association by the Pala Enrollment Committee. This is our Second Trail of Tears.