Monday, March 6, 2017

How Well Is Pala Interactive Doing?

It's hard to know how well Pala's online gaming business is doing.  But we can infer some things from the news.

From this article: - Will A Hard Rock-Branded Online Casino In New Jersey Flourish Or Flounder?


Latecomers have gained significant market share

The NJ online poker and casino industries consisted of far fewer sites in November 2013, the month when the first wave of regulated sites went live. And all of them have performed admirably.

Pala Casino launched in November 2014. Despite being a relatively unknown quantity in New Jersey, the San Diego-based brand now accounts for a significant portion of Borgata AC online casino revenue.

How much? According to the latest US iGaming Tracker report from Eilers & Krejcik Gaming, the casino has captured 15 percent of Borgata’s online market share, which translates into roughly $5.6 million in revenue generated per year.

You can read the entire article at the link above.

So, after an alleged $100 million investment by the Pala Band of Mission Indians about 4 years ago Pala Interactive seems to be generating about $5.6 million a year in revenue, at least in New Jersey.